Just in case you don’t know, the moodboard sets the stage for the brand’s overall “look and feel” and helps in directing the design of the logo, packaging, website, marketing materials – basically anything brand related will take direction from the moodboard.
Along with completing a branding questionnaire, my graphic designer asked me to compile images (photos, fonts, patterns, colors, textures, etc.) that I felt represented the direction of the brand.
Well, when I was done there were over a 100 images that needed to be narrowed down into the current moodboard. This is where my graphic designer landed and it was LOVE at first sight!